Why Now is the Time for Scottish Businesses to Look to Africa

In an era of increasing global uncertainty, Scottish companies have a real opportunity to take a bold step into one of the world's most dynamic and fast-growing regions: Africa.

Recent news about the United States introducing new tariffs on key sectors is adding another layer of complexity to the global trading environment. Combined with the ongoing effects of the UK's departure from the European Union, many Scottish businesses are finding their traditional markets more uncertain and harder to navigate.

Africa offers a compelling alternative — but it requires a new mindset.

While headlines often focus on challenges, the reality is that across the continent, many African governments are actively seeking international partners. They are keen to work with Scottish companies who are ready to commit, build trust and create long-term value. It's not just about exporting products — it's about building partnerships, investing time in understanding the market and aligning with national priorities such as sustainability, skills development and local manufacturing.

Scottish expertise is well matched to Africa’s needs. From renewable energy and sustainable agriculture to education & skills training, maritime and aquaculture, there is genuine demand for the knowledge and innovation that Scotland can offer.

At the Scottish Africa Business Association (SABA), we specialise in helping Scottish companies unlock these opportunities. We provide:

• Strategic advice on how to enter and navigate African markets;

• Introductions to trusted local partners and networks;

• Briefings on political and economic conditions;

• Organisation of tailored trade missions and market visits across the continent;

• Ongoing support to help businesses grow their presence sustainably.

Success in Africa is not about quick wins — it’s about building relationships, demonstrating commitment and offering solutions that respond to local needs. With the right approach, Scottish businesses can not only find new markets but help drive real growth and development in the countries they work with.

In a world of uncertainty, Africa is a continent of opportunity — and Scottish businesses have what it takes to succeed.

At the Scottish Africa Business Association, we’re here to help you every step of the way.