SABA Consult is the consultancy and advisory arm of SABA which exists to strengthen commercial relationships between Scotland, UK and African markets. SABA has worked at the centre of these connections - linking business leaders, policymakers, universities and investors through trade missions, introductions, roundtables, research exchanges and strategic dialogue.
We understand how deals begin, how partnerships develop and where momentum can stall.
As interest in African markets continues to grow, the complexity of entering them comes to the forefront. Regulatory frameworks differ. Local content requirements evolve. Decision making structures are rarely straightforward. Relationships matter. Timing matters more.
That is where SABA Consult can help.
Our Services
SABA Consult translates SABA’s network, insight and sector experience into practical commercial guidance for your business. Whether you’re considering a new market, testing a specific opportunity, expanding your business development or preparing to establish a presence, informed support can significantly reduce risk and accelerate progress. Too often, businesses approach African markets in one of two ways. They either underestimate the complexity and move too quickly, or they overestimate the barriers and never move at all.
The right guidance provides balance.
It helps you understand where genuine opportunity lies, who you need to connect with and what structure makes sense for your size and ambition. It gives you clarity before you commit resources and credibility when you enter the room. African markets are diverse, fast evolving and commercially sophisticated. Success depends on preparation, positioning and partnership.
SABA Consult exists to help you move forward with confidence.
Case Study
Supporting Market Entry, Partnerships & Growth
From securing high-level introductions to delivering market intelligence and commercial insight, the following examples showcase the breadth and impact of SABA Consult’s work across Africa.
Introductions: A multinational organisation with significant operations across Africa required urgent engagement with senior energy stakeholders in West Africa. Within 48 hours, SABA Consult facilitated high-level introductions and private meetings.
A government agency required a scoping exercise on the renewables sector of a North African country to better inform its budget spending for the year ahead. SABA Consult delivered a comprehensive survey including pipeline project plans, both public and private sector, key international and domestic players, and key contacts.
A UK based higher education establishment was looking at several markets and needed direct talks with key government officials and peer establishments, SABA Consult arranged a comprehensive itinerary or high level meetings, both online and in person, which led to two contracts being signed.
A Scotland based maritime focussed organisation was looking for assistance with business development across key markets. SABA Consult conducted an in depth study of preferred markets, key contacts and upcoming projects and followed up with introductions to the main players.
How We Can Help
Market Research & Opportunity Analysis
Market Entry Strategy
Introductions & In Market Engage4ment
Exploration to Execution