OUR TEAM
FRAZER LANG
CEO
Frazer spent several years heading the government relations and business development department of a private sector company, organising over thirty international trade conferences and seventy round tables for African governments to the UK. Working with both the public and private sectors in the UK and Africa, Frazer facilitated the trade and investment ambitions of companies across multiple sectors to enter African markets through developing strategies, advising on local legal and regulatory requirements, making introductions, unlocking bottlenecks and finding trusted local partners.
Having worked closely with the Foreign & Commonwealth Office, business, international agencies, funds and donors engaged with Africa, as well as many African governments, up to Head of State level including Kenya, South Africa, Ghana, Ethiopia, Senegal, Cote d’Ivoire, Sierra Leone, Liberia, Togo, Niger, Cameroon, Gabon, Guinea, Angola, Mozambique, Tanzania, Namibia, Zambia, Malawi, Rwanda, Uganda, Eswatini, Djibouti and South Sudan. Frazer has developed an extensive network in both public and private sector organisations across the continent.
Noting the lack of engagement from Scotland and Scottish business in Africa, Frazer founded the Scotland Africa Business Exchange (SABE) in 2015. SABE was a multidisciplinary consultancy with the aim of increasing sustainable trade, investment and knowledge sharing between Scotland and Africa, in both directions. Working closely with the private sector and the government it identified and matched needs with providers and suppliers using a sophisticated network of professionals in both Scotland and Africa and was also the precursor to SABA.
SEONA SHAND
Chief Operating Officer
Seona has nearly two decades of experience in the field of international trade fostering global business relationships and driving export growth, bringing a deep knowledge and practical experience of trading internationally, doing business in new markets and exceptional commercial acumen. Seona has developed a number of significant international relationships with key global businesses, governments, business organisations, the global Chambers of Commerce network and partners in order to expand and establish new trading alliances to deliver additional international support to the business community. Seona’s extensive network of international contacts is a testament to her influence and dedication in the field.
Seona has led the development of B2B Trade Missions with the Scottish Chambers Network including a delegation to Expo 2020 and COP28, promoting Scotland’s innovation and expertise on a global stage, securing lucrative deals and partnerships worldwide. Her ability to connect Scottish businesses with key stakeholders has resulted in significant economic benefits and helped strengthen Scotland’s position in the global market. Seona’s commitment to promoting international trade is evidence in her active leadership and participation in trade missions, policy advocacy, consultancy and mentoring of emerging exports, having expertly co-ordinated and directed 60 international trade delegations, briefings and meetings which included working with the Presidents of Ghana, Mexico and Colombia as well as worldwide Ministers, senior officials and CEOs of business organisations from all over the globe and has built up an outstanding reputation.
